Media Buying Tools: Media Buyer In A Box
We’ve heard a version of this statement countless times in our career selling radio and television advertising to business owners and managers. The process of buying radio and television air time can be so complicated and confusing that highly intelligent, successful, savvy business people sit with their head in their hands staring at proposals wondering if their advertising is going to be effective.
Are these questions familiar to you? It doesn’t matter if you’ve been buying radio and television advertising for years, or you’re considering trying it. Buying radio and television advertising can be a mystery. Often, sales reps don’t make it any easier. You probably know what we mean if you’ve asked for pricing from more than one station and tried to compare them. We’ve worked in radio and television advertising sales for years and have empathy for hard working business owners and managers. We had clients we worked with year after year that trust us and asked for our advise in helping them make a decision. You know they’d have to be desperate if they’re asking a sales person to help them evaluate proposals from their competitors. Of course, we volunteered to help. While sorting through the spot schedules we realized part of the problem.
The other problem was our clients never knew how much advertising they needed to buy in order to be effective. If you buy too much you’re wasting money and if you don’t buy enough, you’re well, wasting money.
As you can imagine, we had very frustrated customers. I can’t tell you how many conversations like this we’ve had in our careers. In the back of our minds we were thinking, there’s got to be an easy way to explain this. But through these conversations we came up with a process that helped our clients come up with a method to evaluate proposals, select the right stations or TV programs, get good deals and buy effective schedules. One of our clients suggested we package and sell our system.
And that’s when we decided to market our Media Buyer In a Box. Of course, running the right schedule on the right station is only half the battle. You need a good commercial with a good offer to really make it work. This isn’t the product that’s going to solve that problem, but if you check out our website,
www.ad-buying-secrets.com,
we’ll direct you to some resources. Plus there’s a lot of good, free information on the site, which we’re constantly updating.
Radio and TV advertising really works if done properly. We’ve watched it make the phone ring, get people in the door and spending money. If you have a great product or service that people would use if they only knew about it, there’s nothing better than local TV and radio advertising to get the word out fast. The biggest problem we’ve seen with it is that it can be so confusing to buy it that it is often done incorrectly, which is why some people don’t get great results. You can’t buy the same schedule on every radio station and hope for similar results. Every TV program has a different audience and the public’s viewing habits are different throughout the year. With Media Buyer In a Box the process will be so much simpler and easier. First, you receive an RFP (Request for Proposal) template which helps communicate to your sales person the objectives you need to achieve so they can give you a proposal that delivers what YOU want, not what they want to sell you. The RFP template is a format that most professional media buyers use with industry terminology. When you use the template, sales people will assume you know a lot about buying media and will price competitively. It also ensures that the proposals you receive from your Account Executives (media sales people) provide you with the information you need to make the best decision on the right station to buy and the right schedule. You won’t waste your money buying too many spots or too few. They’ll save you hundreds, if not thousands of dollars from buying advertising the wrong way. Once you’ve filled in the information in the RFP Template, just email it or fax it off to all of your sales reps at various radio and television stations. They’ll use your guidelines to present you with a proposal. Use the information in their proposals to fill in the blanks on the Radio Proposal Evaluator and/or the TV Proposal Evaluator. That’s it. You’ll have a clear picture of which radio stations and TV programs are the most efficient choices for your business needs. And you’ll know how to compare proposals and find out who is really giving you a good deal and who needs to do some work. You can go back to your Account Executive and tell them where they are falling short and start negotiating a better deal because you are armed with information. Information is leverage! The Radio Proposal Evaluator has a Negotiator tool that helps you get more out of your radio buy. Radio tends to be much more flexible when it comes to getting extras. But, you need to be armed with information to help you get leverage in the negotiating process. This will help you negotiate hundreds, if not thousands of dollars in “extras” that most people don’t even know to ask about. The Media Buyer in a Box will save you time, frustration and money, plus help your advertising campaign make your business even more money. This is what people are saying about Media Buyer In A Box:
This kit will retail for $99. However, you can download it here at our wholesale price of only $57. That’s a $42 savings! But we want to get this out to as many business owners and managers as we can in the next 30 days. So we’re offering a limited time only price of $37! Buy now for $37 and save $62! The Media Buyer In A Box includes: √ The Radio RFP Template √ The TV RFP Template √ The Radio Proposal Evaluator √ The TV Proposal Evaluator √ Radio Insertion Order Plus, receive these bonus gifts:
We guarantee that the MBIAB will deliver everything we say it will. If for any reason you are not completely satisfied, we’ll refund your investment in full. P.S. Don’t forget to check out ad-buying-secrets.com for tons of free tips and information on buying local radio and tv advertising.
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