The basics of buying local radio and tv advertising. What can local TV and radio advertising do for your business? Understanding your customers buying cycle. Standard TV and radio dayparts. Advertising Defintions and Terms Buying Radio The benefits of using radio advertising; best uses of radio advertising. Radio Station Formats Effective Radio Advertising Schedules Buying TV The benefits of using television advertising; the best use of tv advertising. Buying Cable TV. Negotiating Tips Negotiate cheap rates with unsold inventory. Get "added value" for your advertising buy. Steps to creating a Media Buying Plan. Standard Target Demographic Groups Working with radio and TV advertising sales reps. Tips and resources on copywriting, marketing and creative advertising ideas
